First impressions matter - especially online. Your website has just 2.5 seconds to convince visitors they're in the right place. Let's explore the common issues that might be sending potential customers straight to your competitors.

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The Speed Problem

‍The harsh truth? If your website takes more than 3 seconds to load:

• 53% of mobile users will leave
• Your bounce rate increases by 32%
• Search engines rank you lower

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Clear Signs Your Website Is Struggling

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1 - The Bounce Rate Problem

‍When visitors land on your site and leave immediately, it's like customers walking into your store and walking straight back out. Common culprits:

• Slow loading times
• Confusing navigation
• Unclear value proposition
• Poor mobile experience

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2 - Mixed Messages

Your website should instantly answer:

• What you do
• Who you serve
• How you help
• Why choose you

If visitors can't figure this out in seconds, they're gone.

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‍3 - The Mobile Experience

‍With over 60% of NZ web traffic coming from mobile devices, your site must be:

• Easy to read on small screens
• Quick to navigate
• Simple to contact you
• Fast to load on mobile networks

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4 - Outdated Content

‍Nothing erodes trust faster than:

• Old news or blog posts
• Expired promotions
• Outdated contact information
• Previous year's copyright dates

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Simple Fixes, Big Impact

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1 - Declutter Your Homepage

• Remove unnecessary animations
• Simplify your menu
• Focus on one clear call-to-action
• Use white space effectively

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2 - Optimize Your Images

• Compress without losing quality (To WebP or AVIF)
• Use modern image formats
• Implement lazy loading
• Choose the right dimensions

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3 - Streamline Your Message

‍Make it crystal clear:

• What problem you solve
• How you solve it
• Why you're different
• What action to take

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4 - Build Trust Signals‍

Include:

• Recent client testimonials
• Industry certifications
• Clear contact information
• Professional photos

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The Hidden Cost of a Poor Website

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‍Consider this: For every 100 visitors, a poorly optimized website might convert 1-2 into customers. A well-optimized site could convert 3-5. That's potentially double or triple your business growth.

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‍Quick Wins You Can Implement

1. Update your contact information
2. Test your forms
3. Check mobile responsiveness
4. Review your loading speed
5. Update your content

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‍The best websites aren't just beautiful - they're functional, fast, and focused on converting visitors into customers.

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