Leigh of the Land

As an experienced hiking guide and personal trainer, Leighland needed to establish his digital presence from the ground up. With no existing brand assets or website, he required a complete digital identity that could capture both his professional expertise and the adventurous spirit of his guided hiking services. The platform needed to effectively showcase San Diego's diverse trails while making it easy for potential clients to understand the different hiking experiences available to them.

We developed a comprehensive brand identity, starting with a custom logo and badge design that captures the essence of outdoor adventure. The color scheme and visual assets were carefully crafted to reflect the natural beauty of San Diego's landscapes. The custom Webflow website features an intuitive CMS that showcases different hiking trails by difficulty, terrain, and experience type. We implemented a user-friendly design that helps visitors easily navigate through trail options, complete with rich content about each location and clear pricing information. The platform effectively balances inspiring imagery with practical details, making it simple for hikers of all skill levels to find their perfect trail adventure.

Our ongoing partnership ensures Leigh of the Land maintains a strong digital presence in San Diego's outdoor recreation market. We regularly optimize the site's SEO to attract hiking enthusiasts, update trail information and conditions, and add new blog content about hiking tips and local adventures. Through regular maintenance and performance updates, we keep the platform running smoothly while Leighland focuses on what he does best – guiding memorable hiking experiences across Southern California's most beautiful landscapes.