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Elevated a family-owned aluminum cladding legacy into a modern digital showcase, transforming 30 years of expertise into an engaging platform for next-generation growth.
The Challenge
Despite their rich history and expertise in aluminum composite panels dating back to 1998, Panelab's digital presence wasn't matching their exceptional industry reputation. Sean's hands-on approach to website management was taking valuable time away from core business operations. As a father-son operation with deep industry roots, they needed a platform that could properly showcase their craftsmanship while positioning them for future growth. The website needed to reflect the same level of precision and quality they deliver in their aluminum cladding projects.
Our Solution
We crafted a bespoke website that reflects both their heritage and modern capabilities in aluminum cladding. The clean, contemporary design perfectly balances professionalism with their personal, family-business approach. We refined their brand's digital presence by developing a cohesive color scheme and visual assets that enhance their professional image. The new platform effectively showcases their extensive project portfolio and technical expertise, making it easier for potential clients to understand their capabilities and experience. The streamlined design ensures their work speaks for itself while maintaining the personal touch that sets them apart.
Ongoing Success
Our partnership allows Sean and Wayne to focus on their craft while we handle their digital presence. We regularly update their portfolio with new projects, add client testimonials that build trust, and fine-tune their service offerings to reflect their evolving capabilities. Through ongoing maintenance and SEO optimization, we ensure their website performs optimally and maintains visibility in their target markets. Regular performance updates and content refinements keep their digital presence as cutting-edge as their cladding solutions, supporting Panelab's continued growth and success in the New Zealand market.
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