Black Diamond Graphics

A skilled one-man signage operation based at Hampton Downs race track, offering vehicle wraps, building signage, and specialty race car graphics across Auckland and Waikato. We transformed their small, outdated site into a dynamic showcase with 10 local landing pages, capturing area-specific traffic and properly representing their quality work.

Quality Work, Hidden Online

Black Diamond Graphics is a one-man signage powerhouse operating from Hampton Downs race track in Waikato. From vehicle wraps to building signage and specialty race car graphics, the quality of work is exceptional, and the mobile service covers Auckland and Waikato regions.

But you'd never know it from their online presence. The website was small, outdated, and riddled with technical errors. The quality of their signage work and the full scope of their service offerings simply weren't being showcased properly. For a visual business like signage, this was costing them customers every day.

What They Needed

A website that matched the quality of their work, clearly communicated all service offerings (vehicle, building, and specialty race car signage), showcased their portfolio effectively, and captured local traffic across Auckland and Waikato with proper geographic targeting.

Black Diamond Graphics website home page shown on dark background

Black Diamond Graphics website service area shown on dark background

Bold, Engaging Custom Design

We went big. Black Diamond Graphics needed a website as eye-catching as the signage they create. We built a dynamic, visually engaging custom Webflow site with excellent UX, information-rich content, and a portfolio that properly showcases their diverse work, from commercial vehicle wraps to race car graphics.

Strategic Local SEO with 10 Landing Pages

Here's where we got tactical. We created 10 location-specific landing pages targeting key areas across Auckland and Waikato. Each page is optimized for local searches ("vehicle signage Auckland," "building signs Waikato," etc.) to capture customers searching in specific areas.

Mobile Service Highlighted

We made it crystal clear that Black Diamond Graphics comes to you, mobile service across both regions, with easy contact options and clear service area coverage. No confusion about whether they service your area.

Capturing Local Traffic Where It Matters

The 10 local landing pages immediately started capturing area-specific searches that the old site never ranked for. Customers searching for signage services in their specific Auckland or Waikato location now find Black Diamond Graphics, and see a professional site that reflects the quality they can expect.

Portfolio That Converts

The new site effectively showcases the range and quality of work, from everyday vehicle wraps to specialty race car graphics at Hampton Downs. Visitors can see exactly what Black Diamond Graphics can do, building confidence before they even make contact.

Professional Presence for a Skilled Craftsman

Black Diamond Graphics now has a digital presence that matches their craftsmanship. The website works as hard as they do, attracting customers, showcasing work, and converting visitors into enquiries across Auckland and Waikato.