Pyro Company Fireworks
From Invisible to National Opportunity
Pyro Company was Websonic’s first client — starting with no online presence in a highly competitive, seasonal market.
Fireworks sales in New Zealand happen within a 3–4 day window in November, meaning performance during that period determines the entire year.
What They Needed
A strategy that could:
- Dominate search during peak season
- Build visibility year-round
- Outperform competitors in a short, high-stakes window
Built for Peak Performance
Success wasn’t just about the website — it required ongoing strategy.
We prepared year-round by:
- Tracking competitors and search trends
- Continuously improving the website
- Positioning the brand ahead of peak demand
High-Performance Campaign Execution
During November, we actively monitor and optimise:
- Search rankings
- Click-through rates
- Competitor positioning
- Conversion behaviour
Adjustments are made in real time to maximise results during the most critical days of the year.
From Zero to Market Leader
Pyro Company is now the largest online presence for retail fireworks in New Zealand.
When customers search for fireworks — they find Pyro Company.
Peak Season Results
- 250,000+ impressions during peak
- 20,000+ monthly clicks in November
- Consistent year-on-year growth
- Market-leading visibility
A Long-Term Growth Engine
This isn’t a one-off project — it’s an ongoing partnership.
Each year, we refine, optimise, and improve performance — keeping Pyro Company ahead of competitors and dominant in their market.
Visit Pyro Company Fireworks
Ready to Get a Website That Actually Brings You Leads?
Stop settling for a website that just sits there. Let’s build something that:
- Attracts the right customers
- Converts visitors into enquiries
- Grows with your business over time
