Hambly Haulage

West Auckland's heavy transport specialists had massive word-of-mouth reputation but zero online visibility. We rebuilt their outdated site with custom design, transparent pricing, and strategic SEO, resulting in 420% traffic increase in just 30 days.

Strong Local Reputation, Invisible Online

Hambly Haulage had built an enviable reputation in West Auckland through years of quality service and strong word-of-mouth referrals. Operating from their Whenuapai base, they dominated their local market, but you'd never know it from their online presence.

Their website was outdated, riddled with technical issues, and ranking for virtually nothing on Google. Despite being one of the region's most trusted heavy transport companies, potential customers searching online couldn't find them. They were losing business to competitors with better websites, even though their service quality was superior.

What They Needed

A complete website rebuild that matched their real-world reputation, showcased their extensive service offerings clearly, improved their search visibility dramatically, and converted visitors into enquiries with transparent pricing and clear calls-to-action.

Hambly Haulage website Homepage shown on dark background

Hambly Haulage website service area shown on dark background

Deep Analysis of Services and Market

We started by thoroughly analyzing Hambly Haulage's service offerings, their service areas across West Auckland and beyond, and what their ideal customers were actually searching for. This research informed every aspect of the new site, from structure to content to SEO strategy.

Custom Design with Purpose

We built a fully custom Webflow site that's visually engaging, easy to navigate, and information-rich. Clear service descriptions, prominent service area coverage, and most importantly, transparent pricing lists displayed across the site. No hiding costs, no "contact for quote" on everything. Just honest, upfront pricing that builds trust.

Technical SEO Foundation

Clean code, fast loading times, mobile-first responsive design, proper site structure, and SEO-optimized content targeting the exact searches their customers make. We fixed every technical issue and built the site right from the ground up.

420% Traffic Increase in 30 Days

The impact was immediate and dramatic. Within a single month of launching, Hambly Haulage saw their website traffic increase by over 420%. Suddenly, they were showing up on Google for searches they'd never ranked for before, and customers were finding them.

From Invisible to Unavoidable

The combination of professional design, transparent pricing, clear service information, and proper SEO meant Hambly Haulage finally had an online presence that matched their real-world reputation. Word-of-mouth is still strong, but now they're capturing customers who start their search on Google.

Ongoing Growth

With ongoing Websonic support, the site continues to attract qualified leads, showcase their services effectively, and convert visitors into customers. Their online visibility now matches the quality of their heavy transport services, and business is growing because of it.