Brewerton Concrete Pumps

Founded in 2021 by pumping industry experts, Brewerton built strong word-of-mouth success but had zero online presence. We researched their Auckland competition and built a site that looks better and performs better, keeping them ahead with information-rich content and frequent updates.

Industry Experts, But Invisible Online

When pumping industry veterans founded Brewerton Concrete Pumps in 2021, they brought decades of expertise and quickly built a strong reputation through word-of-mouth. The work was excellent, clients were happy, and the business was growing, but they had one major problem.

They didn't have a website. At all. Zero online visibility meant they were invisible to the majority of potential customers who start their search on Google. While their competitors showed up in search results, Brewerton simply didn't exist online, despite offering superior service.

What They Needed

A professional website from scratch that established their online presence, showcased their expertise and equipment, competed with (and beat) established competitors' websites, and captured the customers searching for concrete pumping services across Auckland.

brewerton concrete pumps home page shown on a dark background

brewerton concrete pumps service area of their website shown on a black background

Competitive Analysis First

We started by thoroughly researching Brewerton's competition across Auckland. We analyzed what their competitors were doing online, and more importantly, what they weren't doing. This revealed opportunities to build a site that not only matched but exceeded the competition in design, information, and performance.

Built to Outperform the Competition

We created a custom Webflow site that's faster, more informative, and more professional than anything their competitors have. Clear service descriptions, equipment specifications, project examples, service area coverage, and prominent contact options. Everything a potential customer needs to choose Brewerton with confidence.

Content Strategy for Long-Term Success

We built the site information-rich from day one and implemented a strategy for frequent updates, keeping content fresh, maintaining strong search rankings, and staying ahead of competitors who let their sites stagnate.

From Zero to Visible

Brewerton Concrete Pumps went from having no online presence to ranking competitively for concrete pumping searches across Auckland. Customers searching for services they need can now find Brewerton, and when they do, they see a website that outshines the competition.

Looking Better Than Established Competitors

Despite being founded in 2021, Brewerton's website looks more professional and performs better than competitors who've been around for decades. The site reflects the quality and expertise they bring to every job, giving them an immediate credibility boost with new customers.

Ongoing Competitive Advantage

With frequent content updates and Websonic's ongoing optimization, Brewerton stays ahead of their competition online. While competitors' sites remain static and outdated, Brewerton's continues to improve, attracting more traffic, more enquiries, and more business.